This work was led by our founder before she started Evergreen.
The Challenge
A healthcare education company needed to grow course enrollment and revenue, but struggled with low visibility and engagement in a competitive academic market.
What We Did
- Search and social ads across Google, YouTube, Facebook and Instagram, aimed at prospective students and their families
- A lead funnel with targeted ads, optimized landing pages and automated email drip campaigns
- Organic social with student success stories and program spotlights on a steady posting schedule
The Results
- 50% increase in revenue over 12 months
- 4.5 average return on ad spend
- Organic social engagement doubled
- More than $1M in revenue in a single year
Services
Paid social and search, landing pages, email, social media management
More on this industry: Education and workforce marketing.
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