The Challenge
A healthcare client posted mostly about events. Its publications and blog, full of useful patient information, weren’t being used on social at all.
What We Did
- Got leadership on board with a content-led approach
- Audited the organization’s publications for topics patients care about
- Built a strategy of videos, carousels and graphics that linked back to the site
- Handled all strategy and execution
The Results
- 20% more traffic to the targeted pages
- Gradual organic growth in reach, engagement and followers
Services
Content strategy, social media management, design and video
More on this industry: Medical practice marketing.
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