The Challenge
A national truck driver training provider needed social content that reached career changers and turned interest into course purchases.
What We Did
- Built content around the lead instructor, mixed with memes, B-roll and short clips
- Posted across Instagram, Facebook, TikTok, YouTube and LinkedIn
- Tracked course purchases from organic social in GA4 and reported monthly
The Results
- Up to 89 course purchases a month attributed to organic social (August 2026)
- A 14% month-over-month rise in purchases from July to August
- Top posts reached 1.5K to 2.5K views each across Instagram, TikTok and YouTube
Services
Social media management, short-form video, reporting
More on this industry: Education and workforce marketing.
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